Log of what of Cassadi Quinones has learned at Techie Youth

Fri. Aug. 19, 2022

Digital Marketing and How to Measure & Improve Internet Marketing Investment


Today I learned tips on how to use twitter for new users. I learned that tweets show up in the order they happen. At the top of a Twitter feed, you'll see tweets that are only a second old. New tweets appear at the top, pushing the older ones down.

I learned that twitter is the go to place to watch protests unfold around the world, follow and comment on sports games or TV shows as they happen, and make fun of celebrity missteps right when the news is hot. I learned that tweets can contain links, photos, GIFs, or videos. But if you're tweeting text, you're limited to 280 characters. In order to make a twitter account first you need to go to twitter.com, then you need to enter in your phone number, then you pick a password, choose your interests, then pick an avatar and write your bio.

For writing a tweet there is a 280 character max. That means having to tweet multiple times to make a complex point. I learned that boiling down your thoughts to a couple of lines really just makes your statement stronger, faster to read, and more shareable. Next, If you want to add a photo, a video, a poll, or a gif, you can do so in the lower bar of the "Compose new Tweet" box. Adding a photo does not use up any of your 280 characters, and you can add up to four photos or a video less than 2:20 in length and 500mb in size.


Today I learned how to sell products on instagram. I learned that There is no one-size-fits-all approach to selling your products on Instagram and some strategies make more sense than others depending on your target audience and what you’re selling. One way to sell is product photos and promotions. Publishing product photos is an easy way to reach your followers and digital window-shoppers.

Another way is user-generated content. Many brands make user-generated content s cornerstone of their instagram social selling strategies. I learned that customer photos go hand in hand with high engagement rates and let your customers serve as your best billboards. Also given how eager consumers are to share product photos, scoring user-generated content is often just a matter of asking. User-generated content allows your customers to see what your products look like in action. This also serves as a creative break from traditional planned posts and allows you to show your products from different angles, so to speak.

The last way I learned how to sell through instagram is influencer marketing. I learned that not all selling on instagram how to happen from your account. Influencer marketing has exploded as a way for brands to get their products in front of their target audience through a more compelling and relatable manner. I learned that you should partner with someone with a highly engaged audience to raise awareness for your brand and potentially uncover new customers. Influencer promotions are effective often because they don’t feel as “salesy.” And I learned influencers typically have highly engaged audiences whose reach might be greater than your brand’s own account.


Today I learned the basics to digital marketing and how to measure & improve internet marketing investment. I learned that your digital marketing’s ROI is a measurement of your online marketing campaign’s profits or losses, which you calculate with the following formula: (net profit / total digital marketing costs) x 100.

I also learned that to determine your net profit, you simply subtract your costs from your revenue. You then divide your net profit by your total costs. To make that number a percentage, multiply that number by 100. An alternative to using a percentage is expressing your ROI as a ratio. To do this, divide your net profit by your cost. That number is your ratio compared to 1. So, for the above scenario, you would divide $25,000 by $5000 to get 5. Your ROI ratio would be 5:1, or $5 for every $1 spent.

I learned what each part of the ratio means. The number of leads is A lead is someone who expresses interest in your brand, product, or service, making them a potential customer. The lead-to-customer rate is the percentage of leads who became customers. The average order value is your average order value is the average amount customers pay for an order. Determining the average helps you account for discounts and varying order sizes. And finally, the cost for marketing is the total amount you spent on your digital marketing campaign. It includes costs such as those of marketing services, ads, tools, and employee salaries.


Today I learned about ways to increase traffic to your website. I learned ways to drive traffic to your website with content. One way is to have a buisness blog. Your business needs a blog where you can regularly publish useful, long-form content on your site. I learned companies who blog get 97% more links to their websites, businesses that blog get 55% more website visitors than businesses that don’t, and marketers with blogs are 13 times more likely to generate positive ROI.

Another way is to focus on evergreen topics. I learned how to create content around topics that will always be of interest to your audience. The evrgreen posts will accumulate traffic and links over time, especially if you refresh it regularly.

A third way I learned is to write irresistible headlines. Headlines are one of the most important parts of your content. I learned studies have shown effective blog headlines to drive 500% more traffic. Without a compelling headline, even the most comprehensive blog post will go unread.

You can also invite others to guest blog on your site. I learned not only can guest authors diversify your topics and perspectives, but they’ll want to share the article with their network and link to it on their site, which could bring new readers to yours. I also learned to be sure that you only post high-quality, original content without spammy links and a standard set of guest posting guidelines can help with this and keep your content on brand.

Mon. Aug. 15, 2022

How To Create High Quality Content

Today I learned tips for creating high-quality content online. You must use relevant keywords in order to share content that creates a meaningful experience for others. The goal of sharing content online is that someone reads it and finds it useful. I also learned how to prepare content for a niche website. I learned about the minimum amount of articles you should write on a website and how to optimize blog posts with keywords. Once you find the keywords you want to target, you need to insert them in your text. The key places you should incorporate keywords into the title of your text, headings/subheadings, the body of your content, the names of image files, title tags and meta descriptions.

I also learned how to build internal links. First, you must highlight a relevant text you want to add a link to. Next, click the insert link button in the toolbar. Next enter the URL of the website you want visitors to go to. Then click on insert and save. And finally preview your webpage to test the link.

Fri. Aug. 12, 2022

The Basics to Selling Art Online

Today I learned how to get started and the basics to selling art online. First I learned how to decide if you need an Art Agent. An artist agent is any professional who works on behalf of an artist to represent, promote and sell their work. An art agent can also negotiate for better contracts and increased pay, scout out potential sponsors or buys, supply industry contracts, safeguard your privacy by acting as a go-between between you and professional contracts, and finally, plan and execute marketing strategies. There are also different types of artist representatives such as an art consultant, a private art dealer, an artist management agency, a commercial art gallery, an interior designer, a publicist, or a marketing specialist. Some are more geared toward handling everyday business demands like scheduling and invoices, while others more actively guide their clients' careers over the long term.

Next, I learned about careers in art and design. The jobs that directly have to do with art are fine artist, art gallery curator, art therapist, art teacher, art lecturer, art technician, art valuer, illustrator, conservator, arts admin and finally, fundraising. I also learned about the jobs in other industries such as architecture careers, art and design jobs in fashion, and finally, jobs to do with art in media, and film, and theatre.

Thu. Aug. 11, 2022

Selling Digital Goods with Social Media

Today I learned about the process of selling digital goods through various social medias. The first one i learned about was facebook. I learned that facebook buisness manager is where all of facebook's buisness tools live and its where you manage all of your facebook marketing and advertising activies. To set up facebook buisness manager you need to creak an account first. Next you need to add your facebook buisness page. Then add your face book ad accounts. Next you should also add people to help you manage your facebook assets. After this, you want to connect your buisness partners or ad agency. Then place your first ad and finally create your first buisness asset group.

Next I learned how to use instagram for buisness. First you need to get an instagram business account. Next, you want to create a winning instagram strategy. Also, you need to optimize your Instagram profile to do buisness. Share high-quality content. Then grow and engage your audience regularly. Finally, you need to measure success and make adjustments.

Finally, I learned how to make money on twitter selling your own products. The main ways to do this is to have ads, sponsored tweets, and affiliate marketing. To make money off of twitter you need to first decide on niche. Next, create the perfect product for your niche. Then pick an online store to sell your products. Finally promote your products on twitter.

Wed. Aug. 10, 2022

How To Set Up a Domain

Today I learned about different websites that offer domain marketplaces. The first website is dynadot.com which allows you to discover thousands of user listed domain names or list your own for sale. It also allows sellers to provide a sale and grants buyers the ability to make offers. Next I learned about sedo.com. This website also allows you to buy and sell any domain names available. It also allows you to auction domains. The cost of a taken domain can range widely up to millions of dollars. The next website I learned about is namecheap.com. This website sells domains ending in .com for $5.98 and .net for $9.98. I also learned how trademarking domain names can make you money.

Next I learned about how to make money off of art, music, and other copyrighted work. The two principle ways to make money is by licensing their copyright or outright assigning their copyright such as selling the rights to a work.

Tue. Aug. 9, 2022

Video formats and advertising on facebook

Today i learned how to check your in stream ads eligibility on facebook. I learned how to use in-stream ads in your videos by checking eligibility in the creator studio. I learned about the requirements of having in-stream ads in your videos such as, you must pass and remain compliant with Facebook's Partner Monetization Policies, you must be at least 18 years old, and you must live in a country eligible for in-stream ads. I learned that you can check your monetization eligibility on Facebook through creator studio. After you check if you are eligible, facebook will review your page to ensure it meets their partner monetization policies and in-stream ads requirements. After the review process is complete, you will get notified by email and in creator studio.

Next i learned about the best video format for facebook. I learned that you want your video to be high quiality but also that it creates enagement with your fans. I learned about the 3 factors to a video's format which are the video file format, video resolution, and the video aspect ratio.

Mon. Aug. 8, 2022

Domain Names and Digital Trading Cards

Today I learned how much it costs for a domain name and its pricing breakdown. New domain names can cost anywhere between $10-$20 dollars and a preregistered domain will be more expensive. Price differences depend on which registrar you buy your domain name from, and what kind of domain you’re buying. I also learned that its worth shopping around to find the best fit and cheapest price. I learned about a domain name registrar and how domain names are purchased through it. Next I learned that the two most common types of domains are top-level domains called TLDs and country cod top-level domains called ccTLDs. The difference between the two is that TLDs are well-known domain name extensions, like .com, .net, and .edu. ccTLDs are country-specific domain name extensions, such as .uk or .fr.

Next I learned about digital trading cards. I learned that digital cards in Topps apps like Bunt, Huddle, Kick, and Star Wars Trader have real-money value. I also learned about value indicators, value factors, and value phases. I also learned about different trading cards on topps and steam that value real money.

Sat. Aug. 6, 2022

Advertising and Email Marketing


Today I learned what advertising conversion is. An advertising conversion refers to any goal action taken by a potential customer that you’ve deemed valuable to your ad campaign. I also learned that the term "advertising conversion" is very broad and there are actually many types of advertising conversions that can be completed by a prospect.

I also learned about advertising metrics that digital marketers need to be tracking and why its necessary. I learned without an established plan to monitor ad campaign results, you can’t realistically prove your ads are performing well. Things that need to be tracked are the total site traffic, bounce rate, page value, impressions, cpm (cost-per-thousand impressions), clicks, cpc (cost-per-click) and conversions.

Thu. Aug. 4, 2022

Selling Digital Goods

Today I learned about selling digital goods online. Digital goods can also be known as:

With digital goods, whatever you pay for, you receive it over the internet. Digital goods can also be sold worldwide. Some examples of digital goods are e-books, images, movies, videos, downloadable and streaming music.

Next, I learned the most profitable digital products to sell. With shopify, it is easy to create an online store to sell your products. The best digital good to sell is educational products. You can leverage an existing reputation as an expert to garner attention for your downloadable products to sell online or, if you’re starting from scratch, you can create and give away free content to generate interest and leads for your paid digital products. The second best digital good to sell is licenses to use digital assets. By offering licenses to individuals and businesses, you can charge for the use of your photos, videos, music, software, and similar to digital products in your own store and through online marketplaces, such as stock photo sites.

Another way to sell digital goods is through membership sites. Instead of focusing on how to sell digital products individually, you can bundle them together and lock them behind a paid subscription to generate recurring revenue. Finally, you can also sell music or art. A musician can sell ringtones of their best songs alongside their merch. Or a cartoonist could turn their art into printables, phone wallpapers, or print-on-demand products. A filmmaker can sell their movies online.

Wed. Aug. 3, 2022

Option and Commodity Trading Risks

Today I learned the risks to investing in options. If you buy a call, you are buying the right to purchase the stock at a specific price. If you buy a put, you are buying the right to sell a stock at a specific price. If you sell a call, you are selling the right to purchase to someone else. If you sell a put, you are selling the right to sell to someone else. I also learned that there is a way to control options risks. Determining the appropriate amount of money to invest in an options position allows the investor to unlock the power of leverage. The key is maintaining balance in the total risk is to run a series of "what if" scenarios, using risk tolerance as your guide.

Next, I learned the risks of commodities. Commodities are the most volatile asset class; stocks, bonds, and currencies tend to have lower variance and more liquidity than commodities. Another risk is that it is not unusual for the price of a raw material to halve, double, triple, or more over a very short period of time.

Tue. Aug. 2, 2022

Commodities and Commodity Index

Today I learned more about options trading and also learned about commodity trading. A commodity is a basic good used in commerce that is interchangeable with other goods of the same type. I learned that these are most often used as inputs in the production of other goods or services. While a product is the finished goods sold to consumers, a commodity is the raw material used to manufacture finished goods. Investors and traders can buy and sell commodities directly in the cash market or via derivatives such as futures and options. I also learned that hard commodities refer to energy and metals products while soft commodities are often agricultural goods.

Next, I learned about commodity index. A commodity index is an index that tracks the price and returns on a basket of commodities. The value of these indexes fluctuates based on their underlying commodities. Commodity indexes vary in the way they are weighted and the commodities that they are composed of.

Mon. Aug. 1, 2022

Option Trading

Today at techie youth i learned what an option was and how it differs from stocks. An option is a financial instrument that is based on the value of underlying securities such as stocks. Options give buyers the right, but not the obligation, to buy or sell an underlying asset at an agreed-upon price and date. There are two types of options that form the basis for a wide range of option strategies designed for hedging, income, or speculation. A call option gives the holder the right, but not the obligation, to buy the underlying security at the strike price on or before expiration. This option will therefore become more valuable as the underlying security rises in price. A put option gives the holder the right, but not the obligation, to instead sell the underlying stock at the strike price on or before expiration.

Fri. Jul. 29, 2022

Investing, Bitcoin, and Trading


Today I learned about stock market orders. I learned that the most common types of orders are market orders, limit orders, and stop-loss orders. A market order is an order to buy or sell a security immediately. This order will guarantee that the order will be executed but doesn't guarantee the price. A limit order is an order to buy or sell a security at a specific price or better. A buy limit order can only be executed at the limit price or lower, and a sell limit order can only be executed at the limit price or higher. A stop order or a stop-loss order is an order to buy or sell a stock once the price of the stock reaches the specified price, know as the stop price. And finally a buy stop order is enterd at a stop price above the current market price. It is usually used by investors to limit a loss or protect a profit on a stock that they have sold short.

I learned about Forex and how it is a global electronic marketplace for trading international currencies and currency derivatives. I learned that in the Forex market, a profit or loss results from the difference in the price at which the trader bought and sold a currency pair.


Today I learned about what bitcoin is and how it works. Bitcoin is a cryptocurrency used as a payment or for investors to hold and hope for value increases. First I learned about a bitcoin blockchain and how it is a database of transactions secured by encryption and validated by peers. I learned that a bitcoin blockchain is not stored in one place; it is distributed across multiple computers and systems within the network called nodes. Within every node is a copy of the blockchain. Then I learned what a block is and how it includes tons of information such as the block version, the previous block's hash, the coinbase transaction, the block height number, timestamp, and more. I also read about bitcoin mining and how it is the process of validating transactions and creating a new block on the blockchain.

Next, I learned how bitcoin is a type of cryptocurrency. Cryptocurrency works without the backing of a central bank or government and only exists on the internet. I also learned about the different types of cryptocurrencies such as "altcoins" which are the alternative to bitcoin.

I learned about the risks of trading. First are the market risks which include inflation risk, marketability risk, and currency translation risk. Then its the investment risks which include opportunity risks and concentration risks. Finally, there are the risks that are unique to trading such as the slippage risk, poor execution risk, and the gap risk.

Wed. Jul. 27, 2022

Making Sales online and how to price products

Today I learned the many different websites where you could sell any of your products such as ebay, shopify, and etsy. I learned the pros and cons of using these websites. I also learned the steps to pricing a product. First you must find a base price by getting to know common pricing strategies in your industry. You can do this by using cost-plus pricing where you take the cost of making the product and add it to the markup percent to find your price. You can also use market-oriented pricing where the seller sets the price higher or lower than their competitors depending on how well their own product matches up. Finally the last way to find a base price is by using dynamic pricing. This is a strategy in which businesses set flexible prices for a product or service based on current market demands.

I also learned about what to do after you make a sale. First you must make sure the payment went through. Then you need to find the buyers address to see where to send the product. Next you purchase a shipping label and send it through the mail. Finally you should share the tracking info with the buyer.

Tue. Jul. 26, 2022

Digital Art & At-Home clothes printing

Today I learned about different art softwares such as adobe illustrator, adobe photoshop, Corel painter, Inkscape, GIMP, Krita, and paint.net. I learned how simple it is to use these apps through the tutorials and how selling digital art is a good business venture. I also learned how to make screen-printed garments at home. By using a couple pieces of wood and a screen you are able to diy your own words and print it on any garments. This can be useful for low-budgeting marketing through clothes like putting your logo on the things you wear.

Mon. Jul. 25, 2022

Intro to Robotics and How to Salvage Parts

Today I learned the basics to robotics such as how things are wired and coded. Robotics deals with the design, construction, operation, and use of robots and computer systems for their control, sensory feedback, and information processing. I learned about the Arduino Board and how to go from an Arduino Uno board to a ATmega328.

I also learned how to salvage parts from a dvd player to use in robotics. First to get ready, you should prepared with the necessary tools to open up the player. Then after you unscrew the enclosure you need to be careful of high voltage capacitors. The parts you can take from the player are the power supply, LED display, and an IR detector.

Fri. Jul. 22, 2022

Laser Cut Products and Adobe Illustrator

Today I learned that laser Cutting is a non-contact process which utilizes a laser to cut materials, resulting in high quality, dimensionally accurate cuts. The process works by directing the laser beam through a nozzle to the workpiece and a combination of heat and pressure creates the cutting action. I learned that it is a simple way to make a business and is a good starter idea. I also watch a tutorial on how to work adobe illustrator and learned how to create and edit shapes, change colors and brush strokes, add text to designs, organize content in layers, and how to add images and artistic effects.

Thu. Jul. 21, 2022

Project Planning

Today I learned the essentials to project planning. I learned that you project planning should include a description of your final products with visual images representing your vision for them. In the case of functional items you should describe what it does and how it works. In order to create the initial product, as well as an approximate cost for each item you need a list of "ingredients". The ingredients are categorized into 2 categories- tooling and consumables.

Tooling is items that only need to be purchased once or rarely. You can use these items continuously.

Consumables are items that you need to purchase continuously to produce your product.

I learned a sales channel is where you plan to sell your product.

Wed. Jul. 20, 2022

Ways to Becoming a Better Leader

Today I learned the best ways to becoming a better leader. First you have to be an empathetic leader. Usually, many leaders have been promoted to their positions based on past performance or because of their industry credentials, but they have little or no leadership training. This results in a heavy-handed, order-giving manager with unclear expectations and little empathy for his or her employees. This also results in low productivity and morale. Next, you should be a good listener. Being a good listener goes hand in hand with empathy. A good leader values the input of his or her team members, wants to know what makes them tick, and helps them set and achieve career goals. When being a leader at work you should be a model for embracing change. Learning how to lead through change, then, is a critical skill that leaders must have, whether it’s adopting new policies and procedures, introducing a new business model, or adapting to a new CEO’s leadership style. Effective leaders model a positive and professional response to change and set the standard for how to move forward. I also learned that you should communicate realistic and clear expectations and should always learn how to handle failure. If you want to know how to be a great leader, explore with your team what went wrong and how things could have been done differently to ensure success. Take responsibility for any part you played in the missed goal. Together, identify things that can be improved going forward. And hold employees accountable as needed. Lastly, you should always continue learning. There’s no perfect leader, and given that change is constant, it’s important that leaders keep improving their skills.

Tue. Jul. 19, 2022

Business Plans and Designing a Business

Today I learned tips for writing an executive summary such as using positive, upbeat language, not including too many details, keeping background information minimal, modify the summary to fit your audience, and avoiding repetition. I also learned how you should order your executive summary and how the order of your executive summary should match the order of the rest of your business plan. Then, if you are planning on manufacturing products, include a Products and Services section in the summary as well. You should provide as much information as possible in a concise, organized document.

Next, I learned ways to check if your business name is available. I learned that you cant name your business the same as another one so you must check the internet, social media and check a domain name search to make sure it isn't being used.

Next I learned the usefulness of slogans. A slogan should be something that represents your brand and is easy to remember. Some tips for creating a slogan is keeping it short and simple, being consistent, focusing on what makes your brand different, getting input and considering your target audience.

After this I learned about mission statements. A mission statement is an action-based statement that declares the purpose of an organization and how they serve their customers. It can sometimes include a description of the company, what it does, and its objectives. I learned that a mission statement provides perfect clarity behind the “what,” the “who,” and the “why,” of your company. The best mission statements are guidelines by which a company operates and everything you do as a company should work toward your mission statement. Mission statements are usually short and stay between one to three sentences.

Finally I learned about the importance of designing a good logo. The most important steps to designing a logo are

By creating you logo you’ve created the ideal basis for all the branding material your business needs—whether it’s business cards, packaging design or web design. I also learned the websites where you can create a brand logo for free.

Mon. Jul. 18, 2022

Why business failure should be early

Today I learned reasons as to why business failures should be early. One reasons being the an early failure will not let you have as much time wasted to your business and will have more time to think of other ideas that will work better, or realize what went wrong and fix it the second time around. Failure ends up being valuable to investors since people are more likely to learn from their mistakes.

I also learned about digital nomads. Digital nomads are people who travel to many different places while working remotely. There are many benefits to being a digital nomad such as you'll be more productive, you'll have more breakthrough ideas and you'll be more adaptable. In order to become a digital nomad you must get rid of unnecessary expenses, make sure you have income you can always rely on, have travel health insurance, and set yourself up for financial success. When living as a digital nomad you must have a very concrete budget and always follow it no matter what. You must also plan for the worst scenario since many things can go wrong while traveling or working.

I also learned about couch surfing. This is a service that people can use to find a free place to stay or share your home with travelers. This service is used by many travelers since hosts are not allowed to charge for rooms, but it is encouraged for a guest to repay them by doing acts such as cooking or paying for dinner.

Fri. Jul. 15, 2022

The Best ways to be Happy & Tips on Getting a Mentor

Today i learned the best ways to have yourself be happy such as a variety of daily habits and monthly habits.

Daily habits:

Monthly habits:

The best way to finding a mentor is to first do research then have an elevator pitch ready. Next is working on being a good mentee to your mentor by doing things such as meting consistently and always being open to feed back.

Thu. Jul. 14, 2022

Tips of Time Management

Today I learned the best ways to schedule your day to make the most out of the time you have. First, you should use a planner to organize tasks. The, prioritize which ones are important and mark how long each task will take. Finally, leave space in your schedule for things that may come up later on.

Tue. Jul. 12, 2022

How to Manage Working From Home

Today I learned multiple ways on how to build social connections on a remote team, ways to setting up and achieving goals at work such as getting clarity on your team's structure and talking to your boss, I also learned secrets to engage in remote meetings such as planning and sharing an agenda in advance and to have small talk before you start the meetings.

Mon. Jul. 11, 2022

The Pros and Cons of Working from Home