Log of what of Alure Butler has learned at Techie Youth

Today, I made revisions to the assignments that the staff has recently viewed. I also submitted two new unit assignments also. I learned about the incarceration of minors.

Today, I submitted the unit assignment for the Virtual Assistant and I also started working on the course, analyst

Today I continued to work on the new course unit. Im more than halfway done. tomorrow I should be submitting that assignment for the unit

Today, I finished revising all the assignments that we pending and I submitted them to review. Additionally, I continued to work on another course unit that I started on yesterday

Today, I turned in an assignment that had to do with fundraising. Once I was finished with that, I started on a new course unit. I didn't completely finish but I got halfway through the concepts.

Today, I started the new course on stocks and cryptocurrency. I learned a lot about stocks and how to invest in stocks and also how to read them. Additionally, I learned about the different cryptocurrencies like bitcoin and etc. Lastly, I started working on the assignment for this course unit but I never finished it.

Today, I continue to progress on my website and watch the web development course. While doing so, I think I am across how to add a backlink to my site.

Today, I revised the work that I submitted yesterday for feedback. I also started rewatching the web development courses so I can see how element more into my website

Today, I finally finished my website. I don't think It's completely good because I know that I'm missing some parts but when they give me feedback, it will be easier to see what I need to add. I also started working on a new section. It's pretty interesting.

Today, I took the time to research jobs and internships for people who have graduated from techie youth. I noticed that it's not many openings that fit all of the criteria, but for the ones that I did find, I feel like they were achievable jobs. Additionally, I also revised a previous assignment and continued to work on my website. I'm almost done, I have to attach images and tie it back to techie youth

Today, I took the time to begin working on the web development assignment which was creating a detailed website. I feel like I'm more than halfway done I've got the website and the templates, all I have to do is make it my own so it should be guaranteed to be done and submitted by Monday. Additionally, I revised one of the previous assignments that I had submitted for feedback and made the given changes

The top 4 websites to find inspiration:

• Siteinspire.com
• Webdesign-inspiration.com
• AwwardsAwards.con
• Templatemonster.com

How to get web design clients:

• Work for free ( or cheap)
• Care out a niche
• Tell your story
• Network wisely
• Find your perfect clients on google maps

How to find your first web design client:

• Have to show something to show for
• Actual results
• Find people who are going to trust working with you

5 ways to get new clients for web developers:

• Ask friends and family
• Meet with local businesses
• Contact Ad Agencies
• Become affiliated with local businesses that offer a similar device
• Post your work on social media

What is google analytics:

• This is a plugin/tool that allows you to track and analyze your website traffic
• Traffic=Visitors
• Allows you to see how many visitors you getting to your website

What is a domain name:

• Domain name is just the address to your website

How SSL certificate works:

• HTTPS is the secured version of HTTP a protocol used between a browser and web server
• HTTPS means all communication between your browser and the web are encrypted
• SSL certificate plays an important role in building trust between a browser and web server
• A SSL certificate is a web server’s digital certificate issued by a third party, and verifies the identity of the web server and it’s public key

What is SQL ?

• SQL stands for structure query language
• SQL is one language that we should learn
• The way SQL commands are written slightly varies
• SQL is a language that speaks only to relational data bases

Web development roles:

• Backend is underlooked most of the time
• Backend pays more than the front end
• The frontend is typically more saturated, with more competition that drives the

Web designer vs web development:

• Web design refers to both the creation of the aesthetic portion of the website and it's usability
• Web development is the practice of producing HTML, CSS and JavaScript for a website or Web application so that a user can see and interact with them
• Web developers spend most of their time working with client-side code

Web Arhiecture Basics:

• Any application or set of applications connected to the internet or the cloud
• The primary purpose is to service and request
• The two most common back-end processes are web servers and databases
• Front-end or client-side code is any code that runs a client

System administrators:

• System administrators are responsible for the day-to-day operations of computer networks
• They organize, install and support organization computer systems
• To become a system administrator, you need a bachelor’s degree in computer science or a related field

The Role of a CTO:

• 4 things you should be focusing on as the CTO ( Team, Tooling, Teach, Timing )

How to host your website:

• Add a custom domain

5 skills Every entrepreneur should have:

• Communication
• Sales
• Focus
• Ability to learn
• Business strategy

How to seek help and find key partners:

• Working with key partners might reduce risk or expose our business factors that would lower profit or even cause failure
• To find a supplier for what we need, we need to consider price and personality
• What key activities are we good at?
• Who supplies our key resources?
• Is the partnership sustainable and helpful to both parties?

Contingency plans:

• Alternative plan if a negative thing occurs

Everything you need to know before renting a commercial space:

• Who’s your landlord
• Entry/Exit
• Installing/breaking down walls
• What signage are you allowed to do
• What kind of renovations

What is a niche website:

• A niche website is a store that focuses on a smaller part of a bigger market providing helpful content that answers questions or solves problems
• “Nutrition” is a niche of the “health: market. “Nutrition for runners” List a sub-niche of the “nutrition” nice
• A niche is a narrow group of people in a larger market with a particular common interest what we call “niche”
• The definition of “authority website” is one of those cases where there has been a clear change throughout the time

What is a domain name:

• Domain name is the address to your website

Where should you buy a domain name?

• This is a service offered by a number of domain name registrars
• Recorded domain name to buy is name cheap
• Name cheap has the best balance of value, service, and functionality, One stop from email and web hosting, 24/7 support, impressive app and panel

• Entrepreneurs pop up in all types of industries and can have widely different backgrounds
• An entrepreneur is someone who sees a need and takes on the financial risk
• Over 100 million businesses are launched each year
• Entrepreneurs starts company because they are inherently more valuable than how they appear on paper, They are wasted working for someone else, their resumes don’t show “the real them”, large companies can’t appreciate their full potential, and they are able to turn their real-life values into money

What is entrepreneurship:

• SME Entrepreneurship ( small medium enterprise): Small complies that will stay small and focus on local markets
• IDE Entrepreneurship ( Innovation-driven enterprise ): This one is looking for global markets. Requires more cash

Six myths of Entrepreneurship:

• Entrepreneurs are the smartest, most high-achieving people in the room
• Entrepreneurs work as individuals
• Entrepreneurs are born not made
• Entrepreneurs love risk
• Entrepreneurs have charisma
• Entrepreneurs are undisciplined

What is innovation:

• Innovation is not equal to invention
• Innovation generates value for the world
• Innovation = Invention * Commericalization
• Commercialization drives innovation

How to present yourself as a leader:

• Speech determines how you come across to other people
• Have a strong voice
• Stop talking so much
• Stop fidgeting
• Take notes
• Give genuine feedback when feedback is due
• Hide your fear
• Body language
• Good hygiene

How to speak in public like a boss:

• When you speaking in public and anything goes wrong, just act as if nothing happened and keep talking
• Get over the fear
• Don't be reserved
• Physical engagement

Non-profit Basics: What is fundraising?

• The vast majority of money available to non-profits comes from individuals
• Cold fundraising is your last rest not your first option
• Cold fundraising is raising money from people who don’t know and support the organization
• Fundraising is all about building relationships
• Fundraising funnel: Prospecting, Cultivation, Asking, Stewardship)

5 reasons to become a fundraiser:

• You will work with great organizations
• You will have an impact
• You will enjoy a diversity of experience
• You will have job security in a growing sector
• You will not be stuck at a desk

How to write a fundraising appeal:

• Appeals can come in a variety of mediums
• In order to create content that effectively resonates with your audience, you need to know a little bit about them
• Determine the overall voice and style of fundraising appeal is another basic factor is inde when crafting your request
• Elements of a fundraising appeal: (background information, Descriptive text and emotion and call to action)

10 tips for persuasive appeals:

• Be direct
• Conversational Tone
• Easy on the eyes
• Sene of Urgency
• Use stories
• Show impact
• Offer space for feedback
• Always educate
• Address FAQ
• Call to action

25 tips for pitching over the phone:

• Find your confidence
• Dress the part
• Visualize your prospect
• Limit background noise
• Keep talking points handy
• Practice
• Record yourself
• Prepare an outline
• Prepare questions
• Don’t answer your own question
• Speak with punctuation

How to do crowdfunding in 2022:

• Crowdfunding raises small amounts of money from a large number of people who want to see a project succeed in exchange for a direct reward.
• Crowdfunding offers you a place to host your campaign, usually in exchange for a percentage of the money raised
• Types of crowdfunding: (Equity, Donation, Rewards)
• Crowdfunding benefits: (It validates your ideas,It helps build a following, It’s a source of flexible funding)

SEO services:

• Search engine optimization is the process of achieving better search engine rankings and more traffic with the ultimate goal of generating more business
• SEO services focus on search optimization and online visibility

Online ad campaign management:

• An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal
• PPC is one of the most common and effective types of online adverting
• One of the greatest strengths of paid social advertising is the granularity with which advertisers can target prospective customers and this principle underpins many social advertising platforms and products

How to become a transcript:

• Transcript work involves converting a video to the audio file to a written document
• Transcriptionists produce written records of conversations, interviews, programs, lectures, and more
• Many transcription jobs from home don't require strict set hours
• A freelance transcriptionist, you can choose to work when you desire
• Types of transcription (General, Medical, Legal, )
• The average hourly rate for a transcriptionist is $16.33
• You’ll med a combination of technical skills, soft skills, and equipment to become a transcriptionist
• Working as a transcriptionist doesn’t require a college degree

Voiceovers/voice acting:

• A voice-over is a production technique where a human voice is sued in a radio or television production, within film or cartoon, theatre, video game, or other media.
• If you have a naturally enthusiastic voice, smooth voice, or otherwise attractive voice then you may consider getting into voice acting
• Typically, voice acting offers a diverse range of clients, flexible work hours, and the ability to work from home
• Income for voice-acting depends on who is working for and the experience you have

Selling stock photographs, video, and audio

• Stock photographers and stock video footage are professional-grade media that have rights to whoever wants to use them in their project, typically on a royalty-free basis
• The photographers or author of a stock photo or video makes it available for licensing, usually via a stock photo/video website, and then people pay a fee to get the right to use media in their projects.
• Copyright in photography means that you own an image you created. The law says you created that image as soon as the shutter is released.

Artistry:

• If you are artistically inclined, you a sell your work online.
• Working as an online artist has the greatest benefit of allowing creativity, flexibility, and individual expressions

Online Modeling:

• Some types of modeling work can be performed remotely by shooting your photos and video, although it is more commonly an in-person role
• Modeling depends on natural beauty and talent, as well as photograph posing, although in some cases models with an unusual or exquisite appearance can be desirable
• Modeling is a competitive field, and working remotely will increase the challenge of obtaining work

Website design and graphic design

• A web designer’s responsibility is to construct the overall look and feel of a website, including reading the graphical images
• Graphic designers produce imagery for use in all types of media including online, magazines, brochures, filers, posters, package design and billboards
• COLOR THEORY SUCH AS COMBINING PRIMARY COLORS TO CREATE NEW COLORS; WILL HELP YOU CRAFT PLEASING COLOR PALETTES.

Facebook Group:

• It is a place in which you can communicate about shared interests and experiences with other Facebook users
• Anyone can start a Facebook group as long as you have a strong interest or passion in a particular area

Different types of Facebook groups:

• Public group (accessible by the public, anyone can join the group, all content is visible )
• Closed group ( It shows on search listing, but non members cannot see the content )
• Secret group (Does not appear within any search listings, users cannot apply to join the group)

How to build and grow an engaged community:

• Make sure to create exclusive content for your members, such as live video, Q&A video or weekly polls
• Offer your members an incentive to join the group
• Promote your group within other Facebook groups
• Considering hosting a group giveaway as a tacit to get people to spread the word about your page

How to Grow a Facebook Group Fast:

• Link your page to your group
• Invite people to your page
• Create page link campaign

How to use twitter:

• Create profile
• Follow others
• Posting Strategy

What is a niche board on Pinterest ?

• Art,Art Supplies & Hobbies
• Flowers, Food, Drinks& Cats
• Home,Garden & Pool/Spa
• Health&Beauty
• Clothing & Apparel

How to get Snapchat followers:

• Ghost codes
• Upload your snap code as your profile picture on social media
• Make content on other social media and then share your code at the end
• Making your Snapchat visible to others

Writing and Content Creation:

How Freelance Writing Works:

• Freelance writing is the practice of writing for money hue on one’s own and not being employed by a copy or organization
• Freelance writers are not only writers but they are also marketing themselves and their skills to potential clients
• Freelance writers compose whatever text their clients need. That is the creative side
• Every client has its own process and payment type
• One reason this career exists is that people, or companies, often need only one project done at a time, such as one booklet written to launch a new product

5 major types of Freelance writing jobs

• Article/Feature writing
• Copy/Content writing
• Blogging
• Social media content creation
• Editing

Online Tutoring:

• Tutoring online can be a good source of income, as you earn money from helping students gain skills and knowledge in a more personalized way than in traditional classrooms
• Tutoring ranges from $10 to $40 an hour
• $100 an hour for a specialized tutor with certification

Data Entry:

• Data entry encompasses different job tittles, but all roles typically input data into company systems from written or audio files.
• Forms of data that people might transcribe include handwritten documents, information off spreadsheets, and sequences of numbers, as well as computer code and even name and addresses
• A degree or a particular type of education is not usually required for this field
• With a number of computer systems requiring new information on an almost constant basis, data entry does not necessarily have to take place in an office
• In some cases, computers can perform data entry by scanning documents and converting information for different programs.
• Data inertly requires focus and concentration, which can be mentally exhausting and physically challenging.
• Caution: Data entry jobs are frequently the bait for work-at-home scams

Research and Feedback:

• User interviews
• Respondent
• Rare patient Voice
• Survey Junkie
• FocusGroup.com
• Ping Pong
• Fieldwork
• Experience Dynamics
• American Consumer

Public relations and press releases:

• Public relations is the practice of deliberately managing the reals and spread of information between an individual or an organization and the public.
• The press release is an official statement delivered to members of the news media for the purpose of providing information an official statement or making an announcement
• Press releases are one essential contribution to a company’s public relations efforts

Instagram social niche pages:

• Instagram is ranked the 13th most popular website in the world
• Instagram is worth 102 billion today
• Niches for Instagram:( Health, Luxury, Travel, Beauty)
• Sign up to amazon affiliates
• Put a business email in the bio
• For the best results, be experienced
• Get an affiliate link to a holiday agency
• You want to be known for something
• Accelerate your authority
• More profitable
• Validate demand for niche

Improving the overall look of your Instagram:

• Tune image
• Details
• HDR Escape
• Grainy film
• Curves
• White balance
• Brush

5 Tips before you edit your photo:

• Story/Feeling
• Style
• Who/What/Where
• Fastest process
• Edit the best photo for the job

17 ways to get more followers on Instagram:

• Incorporate reels into the content mix
• Cross-promote content
• Curate your profile grid
• Work with brand ambassadors
• Get follows from your loyalty program
• Market through your personal Instagram account
• Get on features accounts
• Use the right hashtags
• Post at the correct times
• Steal your competitor’s followers
• Pay for sponsored posts and product reviews
• Use geotags to boost local discovery
• Organize your storage into highlights
• Ask for more followers
• Run a giveaway
• Share user-generated content
• Use Instagram live

What is the “for you page on TikTok”

• The page that appears when Tiktok is initially opened, similar to your “wall” on Facebook
• Many tik-tokers try to get their videos onto this page using hostages such as #FYP

Niches on TikTok

• Fitness
• Comedy
• Music
• Meme/theme pages

How can you attract more followers to your TikTok theme page

• Optimize your profile
• Pick a niche
• Post-high-quality videos
• Have engaging content
• Participate in trends and challenges
• Use trending music
• Use trending hashtags
• Interact with other users
• Be consistent
• Go live
• Use tools like Tiktok Tok analytics

Tour of we chat:

• Doesn’t tell you If someone receives the text or not
• “Moments” is similar to Instagram outline /Facebook feed
• Quick loading and easy to install

Today, I started on 2 new reviews and was mainly trying to find the one that best caught my interest. The one that caught my interest the most was "social community organization". I didn't ger far into but so far I've learned about the background to maintain and keep a successful platform. Additionally, I also had notes from the other review that I was learning.

How freelance writing work:

• Is the practice of writing for money while working on one’s own and not being employed by a company or organization
• They market themselves and their skills to potential clients
• 60-75% of the writer’s time should be devoted to writing copy

5 types of major freelance writing:

• Article/feature writing
• Magazines/Newspaper
• Websites

Getting these types of jobs:

• Blogging
• Social media content creation
• Editing

Digital marketing:

• Also called online marketing, refers to all marketing efforts that occur on the internet.
• Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about brands
• Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online.
• Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service

What is copywriting:

• Copywriting is the art of creating words for the sole purpose of conversion
• Good copy convinces people to take action
• Ex: Sales page, websites, emails promotional
• The goal for copywriting may be to increase conversion rates (storytelling)
• Content writing focuses more on engagement and bringing awareness through content media
• Key elements that make up the structure of any good copy ( attention, big promise, Call-to-Action)
• Feature is something that your product has or is; factual statements about your products and service
• Benefits are why someone should purchase your product; they describe the outcome that the user will experience

What is a blog:

• The regularly updated page or website
• Written content
• The blog itself is what holds the content in the blog post
• The website is a blog
• The website has a blog
• Blogs are not just an online diary about your thoughts

Types of blogs:

• Personal
• Personal brand
• Corporate
• Personal service
• Repair
• Niche
• Affiliate
• Artist
• The counter-culture
• Guest
• Case study
• Podcast

Guest Blogging:

• Guest blogging is when you invite someone from outside of your company to write a blog that will be published on your website
• Guest blogging benefits the host because it brand awareness, fresh content, leadership, SEO
• Guest blogging benefits the guest blogger because (of relationships, Relationships, Reach, Audience, Money, and Fame )
• Becoming a guest blogger ( Understand your goal, seek out opportunities, tailor your approach )
• DA goes from 1 to 100
• Round-up post: It’s an interview. Or rather, its any number of mini-interviews all in the same post

Crafting a perfect guest post pitch:

• Having clear data
• Having customization
• Getting people to respond to their video should incorporate asking it about them
• Proofread

SEO backlink content:

• Backlinks are links from a page on one website to another
• Helps Google and other search engines determine which pages should rank the highest for the given query
• Backlinks can send you visitors through referral traffic
• Backlinks can help you discover your pages faster faster

How to Get backlinks like an SEO pro

• Characteristics that backlinks have: relevance, traffic, authority, link profile quality, editorial standers, outbound link quality, and indexation

10 customer service email tips:

• Personalize your email interactions
• Always say thank you
• Use canned replies for automation
• Promise a timely result, then deliver
• Define your email support style
• Share good vs bad new intentionally
• Explain it like your customer is “five”
• Link to longer instructions
• Balance casual vs formal tone
• Transform negative energy into positive language

Chat handling formation:

• Write in complete sentences (use punctuation )
• Keep sentences short( 15-20 words per sentence )
• Only address 1 issue per chat exchange
• Use the customers name

6 tips to write a good support email:

• Use the customers name
• Thank them
• Have you answered all the questions the customer asked
• Have you addressed the underlying emotion in the email
• Tried out the solution before suggesting it
• Grammar check

How to become a technical writer: A beginner’s Guide

• Technical writing is broadly defined by the society of technical communication “ as any form of communication that shows one or more:
• Communicating about technical or specialized topics
• Communication by using technology
• Providing instructions on how to do something regardless of how technical the task is

9-point checklist for tech writers:

• Are you good with language (yes)
• Do you like to work outdoors (no)
• Do you like to work with others (yes)
• Do you like technology (yes)
• Do you need a byline (no )
• Are you patentee with details (yes)
• Do you care for correctness and accuracy (yes)
• Do you need a steady monthly income (yes)
• Do you care for job benefits (yes)

What is technical writing:

• Technical writing refers to the communication that keeps the end-user in mind
• Technical writing converts information to the end-users on how to complete a task interact and
• Ex: Instruction manuals, technical descriptions, and memos

How to write a grant proposal:

• Tailor your proposal ( format and message)
• Communicate ideas clearly
• Convey a core compelling idea
• Write to persuade

Profit Models:

• A company’s plan that aims to make the business profitable and viable
• Profit models ( production, rental/leasing, advertising, and commission )
• Components of a profit model ( Production and operating component, sales, and marketing component, delivery of goods and services )
• Long-tail business: you get a market share and then people pay you to have access to that market share
• Existing experience
• A plan for an exit strategy: Where you get acquisition of a company
• Business limits (how many customers you can hire )
• Extra inventory
• Freemium model: One where you give away something for free and then charge for something later
• Prescription model: Are particular good for estimating how much money your gonna get on a monthly bases

Revenue Models:

• Factors: Market, Competitor, Value Proposition, Product Positioning, Cost structures
• Types: Production, Rental/Leasing, Advertising, commission, E-Commerce, fees for service, licensing
• Must have a monetization & revenue model
• Can have multiple streams and incomes
• Customer and consumer might be different
• Revenue impacts all areas of business

How to be productive at home:

• Take breaks
• Follow a schedule
• Keep a to-do list
• Eliminate distractions

16 secrets of engaging in remote meetings:

Before the meeting:

• Great online meeting tools stack
• Know your tools and have a plan b
• Prepare a shared space
• Plan the agenda carefully and share it in advance
• Invite the right people
• Develop “the rules of the road

During the meeting:

• Introduce everyone
• Have the small talk before starting
• Remind of the meeting goal
• Give people things to do
• Have people identify themselves
• Be courteous to others
• Ask participants to contribute
• Be engaging

After the meeting

• Send a follow-up
• Check out action items that are in progress

How to be a nasty boss

• Be petty
• Penalize people

How not to be taken advantage of in a professional setting:

• Setting boundaries
• Setting Terms

Best practices for managing team conflicts while working remotely:

• Ensure communication is inclusive and transparent
• Set tasks and responsibilities
• Provide space to voice concerns
• Keep conversational personal

How to get published with a traditional publishing house:

• Prove yourself
• Write a query letter and book proposal
• Get an agent
• Get a publisher
• Get paid
• Write (or rewrite ) your book
• Launch your book

The pros and cons of traditional publishing:

• Pros: validation,

Literary agent’s red flags:

• The story starts in the wrong place
• Too much backstory

Today at Techie Youth I learn the importance of patience. When I had this job last year, I was just breezing through the videos and not taking anything in. This time around I'm actually invested in the information hoping that it will further my learning. For instance, I'm taking notes this time around. I took notes on the topic the following before and that's wats really going, to sum up what I learned today at Techie Youth.

Boosting morality in a company

• Efficiency
• Don’t be cheap in your office (This will result in them going you less effort. Additionally, things that don’t cost that much, should be given away… water candy )
• Reward employees (Primary sources vs Financial Sources )
• Don’t be cheap on furnishing because as a result, it will decrease product
• Be aware of the economics
• Make sure people are happy to work

How to Find a Remote Work-from-Home Job:

• Speaking the right language
• Not all remote jobs are equal (very important to read the job description )
• Scam Alert
• Highlight your remote skills and experience

Networking with other people:

• Having good vision (being able to visually see what they do; what their card read)
• End the conversation immediately with people who cannot help you professionally
• Collect business cards
• Looks and appearance matter
• Imitating a conversation ( common interest)
• Finding people that you want to connect to you instead of vice versa

6 Wrong Ways to Network Online and how to do it right:

• 85% of positions are filled via networking
• Be genuine, Be helpful
• Network outside of work; constantly networking and engaging others genuinely
• Building relationships first and avoid going straight for a request
• Help where you can
• Follow up with your network regularly and keep in touch
• Add connections regardless of their title
• Meet up at gatherings or events

Stress management:

• Be comfortable with whatever happens
• Set expectations
• Don’t stress out over little things
• You have to be content with not knowing why bad things happening
• Being able to accept it
• Keep your emotions inside

The power of speech:

• Being aware of who surround yourself with
• Distance yourself from negative people
• Separating yourself from by who take control of you

What really matters:

• Patience is key
• Every second you spend thinking about what somebody else has is taking away from time that you could create something for yourself
• You have to deploy patience and love the process
• Think long-term instead of short term
• Knowing how to consume your wealth
• You have to be driven and know what you want

Scams:

• They look for people in desperation
• They asked for the entire money upfront
• Nothing to prove their validation
• Give emotional reason to lower price or negotiation
• Always read the fine print at every opportunity
• “Too good to be true”
• If a job is advertised as providing mic h greater salary than is common for that role then

Picking role models that matters:

• Role models define a lot of who we are
• They help us understand the world; give us a sense of direction
• Embraces their shadows very well
• Embraces failures
• Authenticity